I create communications people want to read
I create communications people want to read
I create communications people want
to read
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I'm all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that's more like what you actually need, email me.
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I’m all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that’s more like what you actually need, email me.
Thought for a couple of seconds >
Good spot! Here’s a polished version that keeps it light and non-pushy:
Hi, I'm Will
I’m a freelance copywriter and content marketer.
I help brands, agencies and in-house teams sound uniquely themselves, not like everyone else.
I’m all about real facts and proper research, thinking audience first and only occasionally overusing the rule of three.
I usually respond to briefs with questions – not an instant version of what I assume you wanted.
For writing that’s more like what you actually need, email me.
What I work on
(Hover for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
What I work on
(Tap for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
What I work on
(Tap for more)
Brand Messaging
Content Strategy
Thought Leadership
Long-Form Content
Email Marketing
Internal Communications
PR Copywriting
Event Content
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Over a decade supporting organisations of all shapes and size – from early-stage start-ups to global brands
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
Read all about it
From Big Data and solar farms, all the way to luxury bathrooms
Long-Form Content
'The 4 Market Research Trends Shaping 2026'
Thought Leadership
‘The Ethical Adoption Of AI In Healthcare Requires A Global Effort, Now More Than Ever’
Press Release
‘Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live’
Website Copy
SEO-focused product page and blog copy for luxury bathroom brand
Internal Communications
Bridgestone internal newsletter for large pan-EMEA audience
Long-Form Content
‘How to Use Big Data in Market Research’
Press Release
‘BayWa r.e. to Tender 10TWh of Green Electricity in Europe’
Thought Leadership
‘Burnout and Imposter Syndrome: Double Trouble for the Workplace’
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2017-21
2017-21
2017-21
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2017-21
2017-21
2017-21
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
Pre-freelance
2021-22
Senior Content Manager at Mission
Led content marketing for a fast-growing health and fitness start-up across website, blog, email, social and paid campaigns. Worked with the founder to shape brand narrative, growth strategy and value propositions, turning them into search-led content, social campaigns and email marketing.
2017-21
2017-21
2017-21
Supported major B2B and B2C brands, developing editorial and social strategies, creating short- and long-form content for owned channels and media, and managing output. The role combined day-to-day content delivery with analysis of performance trends, audience behaviour and shifting client priorities.
2015-17
Editorial Associate at Thomson Reuters
Edited and managed specialist content for a professional audience. The role spanned writing, editing, publishing and content analysis, with a focus on making complex information clear, accurate and user friendly.
Click for surprise
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.
A smidge about me
For the first five minutes of a call
Home
London, with my wife and former co-founder (same person).
But, in my heart, always Shropshire.
Currently
Waiting for November 👶
Usually
DIY-ing, trying to get outdoors or to CrossFit, or watching England disappoint me at something 🏉⚽️
Occasionally
Remembering I have a Substack.